As a child, Sarah Robb O’Hagan felt destined to become a champion, but her early efforts at sports, in school, and in music failed to reveal a natural superstar.  Unwilling to settle for average, she learned through a series of dramatic successes and epic fails to follow her own extremely personal path to success.   

Sarah climbed the corporate ladder at Virgin Atlantic, Nike, Gatorade, and Equinox—becoming as well a wife, mother, and endurance athlete—and though in her twenties she was fired twice, in her thirties she led the turnaround of a five-billion-dollar sports drink business. Her approach has grown from personal experience and from the band of highly accomplished “Extremers” she met along the way, who became her inspiration: entrepreneurs, corporate leaders, TV personalities, an Olympic champion downhill skier, a former secretary of state and even a world-famous tattoo artist. These Extremers helped her to recognize that success doesn’t come from conforming, hiding your weaknesses, or reaching some pre-planned destination.  Instead, the Extreme You approach is to continuously develop yourself to the max—warts and all—to tap your true potential and find your own greatness along the way. 

In every challenging situation, personal or professional, we feel pressure to conform to the accepted norms. But doing so comes with heavy costs: passions stifled, talents ignored, and opportunities squelched. The bolder choice is to embrace Extreme You: to confidently bring all that is distinctive and relevant about yourself to everything you do, and to bring out the Extreme in the people and the culture around you. 

Inspiring, practical, and laugh-out-loud funny, Extreme You is Sarah’s training program for developing the drive, originality, and fierce attitude to become your best version of you.

Sarah Robb O’Hagan is an executive, activist and entrepreneur, and the founder of Extreme You, a movement to unleash high performance. She led the reinvention and turnaround of Gatorade as its global president, and is the former president of Equinox Fitness Clubs. Named one of Forbes' “Most Powerful Women in Sports” and one of Fast Company’s “Most Creative People in Business,” she has also held leadership positions at Nike and Virgin Atlantic Airways.  She is now the CEO of the fitness company Flywheel Sports.  A sought-after expert on innovation, brand re-invention, health, fitness, and inspiring human performance, Sarah lives with her family in New York.


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